Frequently Asked Questions

and their answers...

  • I have a problem witness. What can you do to help?

    Every witness needs to be approached individually, but our range might include: teaching a witness relaxation methods or testimonial skills; re-framing the witness’s understanding of events to shift their emotional relationship to what happened; and working to develop “safe harbors” — bullet-proof answers to tough questions you know are coming. We always conduct the extensive practice of cross and some practice of direct.

  • I have a limited budget and cannot afford to do jury research. Are there still ways you can help me?

    Absolutely! We can help you craft a more persuasive trial story in many ways that leverage our experience and research data at a modest cost. Give us a call and let’s discuss.

  • What do you need to know to give a cost estimate?

    We first want to talk with you about your case so we understand your case challenges. Once we understand your case and your goals, we will recommend the services we think can best meet your needs, and discuss budget and cost estimates.

  • When is it worthwhile to do a mock trial, focus group, or mock judicial proceeding?

    Any time you have a high-risk case with bad facts, a client with a bad reputation, or unusual issues.

  • How long does it take to organize a mock trial?

    Typically, it takes a minimum of 3 weeks. We can do it more quickly under some circumstances, but it usually takes a minimum of 2 weekends to recruit a jury pool of sufficient size and quality.

  • How much does it cost to run a mock trial or focus group?

    Costs vary depending on the size of the mock trial, the scope of work, and the location of the event. We run everything from 1-day, 1-jury projects for a modest cost, to 2- or 3-day events with multiple juries, where the costs can be significant.

  • Do you run online mock trials?

    We conduct online jury research, but not online mock trials. In our opinion, video deliberations among mock jurors are not a substitute for the face-to-face interactions of a real trial. We also prefer to have our attorneys give live presentations to more accurately simulate real trial conditions. Presence is important.