Trialcraft Services

Trialcraft is a full-service trial and jury consulting company experienced in using the insights of social science to craft more persuasive cases. We also coach individuals and groups in trial and performance skills, with an emphasis on developing peak performance under real-life trial conditions.



How should you try your case? Present your case to a group that resembles a jury pool or panel of judges in your venire. Our 80 years of experience in crafting litigation research finds the answers you need to put your best case forward. 



Too many high-stakes cases are lost because witnesses are not properly prepared for deposition and trial. Trialcraft offers skilled coaching that addresses the myriad problems that both fact and expert witnesses can present.



By far the largest portion of our brain is dedicated to visual processing, and in today’s world, our brains are now trained to expect constant — and sophisticated — visual stimulation. We help you create graphics that turn seeing into believing.


Voir Dire &
Jury Selection

In high-stakes cases, with media coverage or high levels of existing bias against a party, jury selection is one path to a successful outcome. The key to effective voir dire and jury selection? Understanding the right questions to ask — and how to ask them. We help you do both, behind the scenes or in court.


Case Consultations

Leverage our combined 80 years of trial experience and litigation research with a case consultation. We help you develop a global trial strategy that can include case themes, jury-selection strategy, ideas for trial graphics, witness prep of key witnesses, direct and cross outlines, and opening statement and closing argument.


Opening Statements
& Closing Arguments

The party that goes first sets the mental and emotional frames through which jurors hear the case. Jurors are equally affected by what they hear last. We help you craft persuasive themes that capture jurors’ attention at both vital junctures.


Trial Monitoring
& Shadow Juries

There’s no substitute for having observers watch trial proceedings and identify problems and successes that arise as trials unfold. Our reports provide real-time feedback (and triage, if needed) so you can course-correct nimbly and strategically.


  • When I first started working with you, I had already done maybe 100 jury trials. I was surprised at what I still had to learn about voir dire and jury selection. I’ve used the skills I learned on every case I’ve tried since, to great success — so the value went far beyond what Sarah brought to the cases on which we worked together.”

    Jeff R. Street, Partner
    Jeff R. Street, Partner Hodgkinson Street Mepham
  • “After our meeting, I felt like there was a Spock mind-meld and I had the sense that I knew what the objective was for voir dire and, with that sense, I could be successful. It’s funny I had the sense that the voir dire was a bit of a performance and taking stabs in the dark, but actually, it is much more concrete with clear objectives. Thanks again!”

    Glenda Zarbock, Partner
    Glenda Zarbock, Partner Hanson Bridgett, LLP
  • “Sarah's quick mastery of complicated facts and ability to tailor focus groups and mock trials to the issues in the case is unsurpassed.”

    Jim McGinnis, Partner
    Jim McGinnis, Partner Sheppard Mullin Richter & Hampton
  • “I worked with Sarah Murray on a complex civil antitrust matter.  Well in advance of trial, Sarah and her team were involved in the development of trial strategies, our client narrative, and witness preparation.  At trial, Sarah assisted with jury selection and ran a shadow jury. Sarah also developed questions for post-trial polling..."  READ MORE >

    Tad Allan, Partner
    Tad Allan, Partner O’Melveny
  • "... using your script, for the first time in my career I was able to successfully challenge for cause a juror sitting on the panel. In addition, the next day after the jury was empaneled, it was discovered that one of the jurors was under a broker/client relationship for the purchase of a home and sale of an existing home where the broker was the wife of one of the defense counsel. Both the defendant and the judge minimized the possibility of bias. Again, using your script, I was able to get her to say the magic words such that I didn’t even need to move to strike her — the judge determined it on his own. Thank you for your help. It was invaluable!"

    Daniel Glynn, Partner
    Daniel Glynn, Partner Greener Burke Shoemaker Oberrecht, P.A.
  • “... thank you for the excellent advice and guidance you have provided in a number of high exposure cases over the past several years. My clients and I have benefitted from an array of your services — ranging from mock trials to strategies for closing argument in a multi-month trial. What I have found uniquely beneficial is the depth of what you bring to a case and your unflinching commitment to calling it as you see it for the betterment of the case and its presentation. ..." READ MORE >

    Richard S. Linkert, Partner
    Richard S. Linkert, Partner Matheny Sears
  • “We knew that the testimony of the defendant doctor was going to be the key to winning the case. The work you did to prepare her, getting over her feelings of guilt about the bad outcome and guilt about going against a patient, made all the difference: I don’t think we would have won without you.”

    John Hart, Partner
    John Hart, Partner Hart Wagner
  • “...You did a better job on depo prep than I could have done because you were not concerned about interfering with the lawyer/client relationship. Your work was essential to the successful resolution of this case.”

    Steven Piser, Owner Law Offices of Steven Piser
  • “...The difference between our witnesses and theirs was like night and day. It made a huge difference with the jury.”

    Carl McConnell Hoge Fenton

Need online research during this time of social distancing? 

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