Litigation Research and Persuasion

Lessons For Litigators: What Trump’s Win Tells Us About Litigation Research

The recent election has brought the subject of confirmation bias and the hazards of interpreting social science research to the fore. Why were the predictions so off-base? This topic is highly relevant to lawyers and clients who hire consultants to conduct and analyze litigation research, as litigation research relies on some of the same techniques […]

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Building Your Trial Story Is Like Building A House: Start With The Frame

I am a social science nerd. I find people endlessly complex and fascinating, with equal layers of predictability and mystery, so when I am not at work on jury research, witness prep or trials, I am often reading social science research or training myself in new skills. So the other day I was reading Nurture

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Bill Cosby’s Criminal Conviction: A Triumph of Justice? Maybe Not.

Blog, Litigation Research and Persuasion, Trials / Sarah Murray, MA

After years of accusations that went unheard and a hung jury in a previous criminal trial, a Pennsylvania jury finally convicted Bill Cosby of criminal sexual assault. Part of me feels, “Hallelujah! Finally, the day has come!” Part of me is very nervous about how that verdict was achieved. What made the difference between the first

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Dressing For Success

Blog, Litigation Research and Persuasion, Trials / Sarah Murray, MA

An important part of persuasion is you as an advocate – how do you come across to others? Are you credible? Do you seem competent? Do you seem confident in your case? And of course, do you look the part? Do you look professional? Do you look good? Do you come across as confident in

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Lessons For Litigators: What Trump’s Win Tells Us About Litigation Research

Litigation Research and Persuasion

Lessons For Litigators: What Trump’s Win Tells Us About Litigation Research

Building Your Trial Story Is Like Building A House: Start With The Frame

Bill Cosby’s Criminal Conviction: A Triumph of Justice? Maybe Not.

Dressing For Success

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